Cookie Policy
Last Updated: 5th October 2026
This Cookie Policy explains how The Waters and the Wild ("we", "us", or "our") uses cookies and similar tracking technologies, including the Meta Pixel, when you visit our website hosted on Squarespace at thewatersandthewild.co.uk (the "Website"). It details what these technologies are, why we use them, and your rights to control them under UK law, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
1. How We Use Cookies and Tracking Pixels
We use cookies to ensure our Website functions securely, to understand our site traffic, and to measure the effectiveness of our advertising campaigns.
Because we use the Meta Pixel, some of your activity on this Website may be shared with Meta (Facebook) to show you targeted advertisements on their platforms and to help us understand our audience. We will never deploy the Meta Pixel or any other non-essential tracking technologies onto your device unless you give us your explicit consent via our cookie banner.
2. Categories of Cookies Used
We divide the cookies on our site into the following categories:
Strictly Necessary: Essential for the website to function, including security, shopping baskets, and user log-ins. These cannot be disabled and do not require consent.
Analytical and Performance: Placed by Squarespace to help us understand traffic levels, popular pages, and how visitors move around the site.
Targeting and Advertising: Placed by our marketing partners, specifically Meta. These are used to track your visits across websites to build a profile of your interests and deliver personalized adverts on social networks.
3. Specific Tracking Technologies Active On This Site
| Cookie/Tracker | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
| ss_cid, ss_cpvisit, ss_cvisit | Squarespace | Built-in website analytics and visitor tracking | Analytical / Performance | Up to 2 years |
| Crumb | Squarespace | Prevents Cross-Site Request Forgery (CSRF) security threats | Strictly Necessary | Session |
| _fbp / Meta Pixel | Meta (Facebook) | Tracks ad conversions and enables retargeting on social media | Targeting / Advertising | 3 months |
4. How to Manage Your Choices
You have the right to withdraw or change your cookie preferences at any time.
Using the Squarespace Pop-Up
When you first visit our Website, you will see a cookie pop-up. You can choose to "Accept All", "Decline All", or select your specific settings. If you click "Decline", the Meta Pixel and Squarespace Analytics will remain inactive. You can pull up these settings again at any time by clicking the [Insert name of your link, e.g., "Manage Cookies"] link in our website's footer.
Managing Meta's Independent Ads Settings
Because Meta tracks user behavior across multiple websites, you can also control how Facebook uses data to show you ads by adjusting your personal account profile settings directly through the Facebook Ad Preferences Control Panel.
5. Contact Us
If you have any questions about this policy or our privacy practices, please contact us at:
The Waters and the Wild
Registered Office:
105 High Street
Worcester
Worcestershire
WR1 2HW
United Kingdom